Remember the company that branded themselves medium-ly? Of course you don’t. You remember brands you love, and brands you hate. And that’s it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement.
True, digital brand strategy begins and ends with an emotional connection.
“Brand Dominance” (n.)
When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brand’s own growth.
This book was born from a decade of the author’s experience running ad agencies, executing revolutionary identity designs for 100’s of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience.
There were plenty of ups and even more downs…but always a lesson.
Those lessons are shared in this book and woven to create a comprehensive guide on the do’s and don’ts growing a digital audience and creating a “Disruptive Social Brand”.